# Irmo Web Design

> Irmo Web Design is a Chicago-area web design and development studio. Custom websites on WordPress, Webflow, Next.js, Shopify and headless CMS, built for SEO, AI search and conversion. Projects from $2,500 to $100,000+.

Irmo Web Design is a web design and development studio in Barrington, Illinois (Chicago area), led by Nick Irmo, building websites since 2008. Contact: nick.irmo@gmail.com, 847.414.4272.

Platform view: WordPress for blogs and content; Webflow for heavy design; React and Next.js for speed. Shopify or BigCommerce for ecommerce; Contentful or Sanity when a headless CMS is needed.

Pricing: Launch $2,500 to $7,500 (2 to 4 weeks); Growth $7,500 to $25,000 (5 to 9 weeks); Custom $25,000 to $60,000 (8 to 16 weeks); Platform $60,000 to $100,000+ (4 to 8 months).

## Key pages

- [Pricing and budget estimator](https://irmowebdesign.com/pricing): project ranges from $2,500 to $100,000+
- [Platform finder](https://irmowebdesign.com/compare): interactive comparison of 70 website platforms and technologies with recommendations by budget and goals
- [Platforms](https://irmowebdesign.com/platforms): how we choose WordPress, Webflow, Next.js, Shopify and others
- [Glossary](https://irmowebdesign.com/glossary): web, hosting, SEO, AEO and cybersecurity terms
- [About](https://irmowebdesign.com/about)
- [Contact](https://irmowebdesign.com/contact)

## Services

- [Website design](https://irmowebdesign.com/services/web-design): Custom design that tells your story and makes you the obvious choice.
- [Website development](https://irmowebdesign.com/services/web-development): Fast, secure builds on WordPress, Webflow or Next.js, picked for the job.
- [Ecommerce](https://irmowebdesign.com/services/ecommerce): Stores on Shopify, BigCommerce or WooCommerce that load fast and check out clean.
- [Headless CMS](https://irmowebdesign.com/services/headless-cms): Contentful, Sanity or headless WordPress with reusable content blocks.
- [UX, UI and strategy](https://irmowebdesign.com/services/ux-ui-strategy): Research, information architecture and interface design for complex sites.
- [Branding and graphic design](https://irmowebdesign.com/services/branding): Logos, identity systems and brand guidelines that hold up online.
- [SEO and AEO](https://irmowebdesign.com/services/seo-aeo): Rank on Google and get cited by ChatGPT, Gemini and Perplexity.
- [Web apps and portals](https://irmowebdesign.com/services/web-apps): Customer portals, dashboards, calculators and custom software.
- [Integrations and APIs](https://irmowebdesign.com/services/integrations): Connect your site to CRM, ERP, booking, payments and marketing tools.
- [AI tools and LLM integration](https://irmowebdesign.com/services/ai-llm): AI chat, scheduling assistants and knowledge tools built on your content.
- [Content, photo and video](https://irmowebdesign.com/services/content-video): Copywriting, articles, photography and video that build trust.
- [Hosting, care and security](https://irmowebdesign.com/services/care-security): Monitoring, updates, backups and fixes so the site keeps working.
- [White-label for agencies](https://irmowebdesign.com/services/white-label): Design and development under your brand, for agencies and consultants.

## Industries

- [Home services & contractors](https://irmowebdesign.com/industries/home-services): Websites that turn local searches into booked jobs. Typical budget $5,000 – $40,000. Platform: WordPress.
- [Restaurants](https://irmowebdesign.com/industries/restaurants): Menus, reservations and online ordering that actually work. Typical budget $3,500 – $30,000. Platform: WordPress or Webflow.
- [Medical & healthcare](https://irmowebdesign.com/industries/medical): Patient-friendly websites built with privacy in mind. Typical budget $7,500 – $75,000. Platform: WordPress or Next.js + headless CMS.
- [Senior living & care](https://irmowebdesign.com/industries/senior-services): Clear, caring websites for families making hard decisions. Typical budget $5,000 – $45,000. Platform: WordPress.
- [Agencies & white label](https://irmowebdesign.com/industries/agencies): Your brand, our build team, quietly behind the scenes. Typical budget $2,500 – $60,000. Platform: WordPress, Webflow, Shopify or Next.js.
- [Real estate](https://irmowebdesign.com/industries/real-estate): IDX search, lead capture and listings that sell. Typical budget $4,000 – $60,000. Platform: WordPress.
- [Finance, mortgage & insurance](https://irmowebdesign.com/industries/finance): Trustworthy, compliant sites that turn rate shoppers into clients. Typical budget $5,000 – $75,000. Platform: WordPress or Next.js + headless CMS.
- [Fintech](https://irmowebdesign.com/industries/fintech): Fast, credible marketing sites for financial technology companies. Typical budget $15,000 – $100,000+. Platform: Next.js + headless CMS or Webflow.
- [Manufacturing & industrial](https://irmowebdesign.com/industries/manufacturing): Industrial websites that win RFQs and support distributors. Typical budget $7,500 – $100,000+. Platform: WordPress, BigCommerce or Next.js + headless CMS.
- [Retail & ecommerce](https://irmowebdesign.com/industries/retail-ecommerce): Stores that load fast, rank well and make checkout easy. Typical budget $5,000 – $60,000. Platform: Shopify (BigCommerce or WooCommerce when they fit better).
- [Logistics & transportation](https://irmowebdesign.com/industries/logistics): Sites that win shippers, recruit drivers and onboard carriers. Typical budget $7,500 – $60,000. Platform: WordPress or Next.js + headless CMS.
- [Franchise systems](https://irmowebdesign.com/industries/franchise): One brand, many locations, every page on message. Typical budget $15,000 – $100,000+. Platform: WordPress multisite or Next.js + headless CMS.
- [Legal & professional services](https://irmowebdesign.com/industries/professional-services): Credibility first, then a clear path to a consultation. Typical budget $5,000 – $50,000. Platform: WordPress (Webflow for design-led firms).
- [Health, beauty & wellness](https://irmowebdesign.com/industries/health-wellness): Beautiful sites that fill your calendar. Typical budget $3,500 – $35,000. Platform: WordPress or Webflow.
- [Automotive](https://irmowebdesign.com/industries/automotive): Sites that book service bays and move inventory. Typical budget $4,000 – $50,000. Platform: WordPress.
- [Events & hospitality](https://irmowebdesign.com/industries/events-hospitality): Sites that sell the experience before guests arrive. Typical budget $4,000 – $50,000. Platform: Webflow or WordPress.
- [Local & community businesses](https://irmowebdesign.com/industries/local-community): Sites that earn parents' trust and keep families informed. Typical budget $2,500 – $25,000. Platform: WordPress or Squarespace.

## Articles

- [llms.txt, schema and Open Graph: the technical side of AI search visibility](https://irmowebdesign.com/blog/llms-txt-schema-open-graph) (2026-10-13): What llms.txt actually does today, why schema markup and Open Graph tags still matter more, and the crawler settings that decide whether AI tools can see you.
- [How to choose the right website platform: the complete guide](https://irmowebdesign.com/blog/how-to-choose-a-website-platform) (2026-09-22): A complete, plain-English guide to choosing between WordPress, Webflow, Next.js, Framer, Squarespace, Shopify, BigCommerce, WooCommerce, AI builders and headless CMS.
- [Cybersecurity for small businesses: phishing, logins and the website front door](https://irmowebdesign.com/blog/cybersecurity-for-small-business-websites) (2026-09-01): Most small business breaches start with a phished password or a weak login. Here is how to lock down email, admin accounts and your website's front door.
- [Website accessibility (ADA and WCAG) for business owners](https://irmowebdesign.com/blog/website-accessibility-ada-wcag) (2026-08-11): What the ADA and WCAG mean for your business website, what WCAG 2.2 AA asks for, why overlays are not a fix, and how to make a site accessible in practice.
- [WordPress, Webflow or Next.js? How we choose a platform for every project](https://irmowebdesign.com/blog/our-platform-stack) (2026-07-21): Our house rules: WordPress for blogs and content, Webflow for heavy design, React and Next.js for speed, and headless CMS when content feeds many channels.
- [How to redesign a website without losing SEO](https://irmowebdesign.com/blog/website-redesign-without-losing-seo) (2026-06-30): A redesign can wipe out years of search traffic if URLs, content and redirects are handled carelessly. Here is the checklist we use to protect rankings.
- [Netlify vs Vercel for modern websites](https://irmowebdesign.com/blog/netlify-vs-vercel-hosting) (2026-06-09): Netlify and Vercel both host fast, Git-based websites. Here is how they differ, which one fits a Next.js build, and when neither is the right call.
- [Backups and ransomware: protecting your website and business data](https://irmowebdesign.com/blog/ransomware-backups-small-business) (2026-05-19): Ransomware and failed updates both end the same way without good backups. Here is how small businesses should back up their website and data, and test it.
- [Contentful vs Sanity vs headless WordPress](https://irmowebdesign.com/blog/contentful-vs-sanity-vs-wordpress-headless) (2026-04-28): Contentful, Sanity and headless WordPress all feed a modern front end. Here is how they differ for editors, developers and budgets, and which one we pick when.
- [Shopify for growing brands: themes, apps and when to go headless](https://irmowebdesign.com/blog/shopify-for-growing-brands) (2026-04-07): How growing brands should approach Shopify themes, apps and custom work, and the honest signals that it is time to consider a headless storefront.
- [Answer engine optimization: getting your website cited by ChatGPT, Gemini and Perplexity](https://irmowebdesign.com/blog/answer-engine-optimization-websites) (2026-03-17): Answer engine optimization helps AI assistants find, trust and cite your site. Here is what it is, how it differs from SEO, and what to change on your website.
- [Vibe coding a business website with AI builders: what works and what breaks](https://irmowebdesign.com/blog/vibe-coding-business-website) (2026-02-24): AI builders like Bolt, Lovable, v0 and Replit can ship a site in an afternoon. Here is what they do well, what tends to break, and when to bring in a studio.
- [GoDaddy for domains and hosting: what to use it for](https://irmowebdesign.com/blog/godaddy-domains-and-hosting) (2026-02-03): GoDaddy is a solid place to register and manage domains. For hosting and site building, it depends on the site. Here is how we advise clients to use it.
- [WooCommerce: when content and commerce belong together](https://irmowebdesign.com/blog/woocommerce-when-it-makes-sense) (2026-01-13): WooCommerce makes sense when your store lives inside a content-heavy WordPress site. Here is when it fits, when it doesn't, and what it takes to run well.
- [Optimizely for enterprise websites: what a DXP gives you](https://irmowebdesign.com/blog/optimizely-for-enterprise) (2025-12-23): Optimizely is a digital experience platform combining CMS, experimentation, personalization and more. Here is what a DXP does and when it is worth it.
- [Domains, DNS, SSL and email authentication (SPF, DKIM, DMARC) for business owners](https://irmowebdesign.com/blog/dns-ssl-email-authentication) (2025-12-02): A plain-English guide to domains, DNS, SSL certificates and SPF, DKIM and DMARC, so your site stays up and your email reaches the inbox.
- [Hostinger for small sites: budget hosting with eyes open](https://irmowebdesign.com/blog/hostinger-review) (2025-11-11): Hostinger is a capable budget host for small WordPress sites and side projects. Here is where it fits, what to watch for and when to pay for more.
- [BigCommerce for B2B and large catalogs](https://irmowebdesign.com/blog/bigcommerce-for-b2b) (2025-10-21): BigCommerce is our pick for B2B selling, large catalogs and multi-storefront setups. Here is what it does well, where Shopify still wins and how to plan a build.
- [Core Web Vitals for small business websites, in plain English](https://irmowebdesign.com/blog/core-web-vitals-small-business) (2025-09-30): Core Web Vitals measure how fast and stable your site feels to real visitors. Here is what LCP, INP and CLS mean and what to fix first on a small business site.
- [Framer for marketing sites: fast to launch, worth knowing the limits](https://irmowebdesign.com/blog/framer-for-marketing-sites) (2025-09-09): Framer is a fast way to launch a polished marketing site. Here is what it does well, where it runs out of room, and how it compares with Webflow and WordPress.
- [Flywheel hosting: a fit for designers and agencies?](https://irmowebdesign.com/blog/flywheel-hosting-for-agencies) (2025-08-19): Flywheel is managed WordPress hosting built around designers and agencies. Here is who it fits, how it relates to WP Engine, and when to look elsewhere.
- [WordPress security: updates, plugins and hardening that actually matter](https://irmowebdesign.com/blog/wordpress-security-hardening) (2025-07-29): Most WordPress hacks come from outdated plugins, weak logins and poor hosting. Here are the updates, plugin habits and hardening steps that make a real difference.
- [Contentful content models and reusable blocks, explained for marketers](https://irmowebdesign.com/blog/contentful-content-blocks) (2025-07-08): How Contentful content types, entries, references and reusable blocks work, and how marketers build Next.js pages from approved components without a developer.
- [Squarespace for small business: what it does well and when you outgrow it](https://irmowebdesign.com/blog/squarespace-for-small-business) (2025-06-17): Squarespace is a polished, low-maintenance builder for small business sites and simple shops. Here is what it does well and the signs you have outgrown it.
- [React and Next.js for business websites: why speed is a feature](https://irmowebdesign.com/blog/nextjs-for-business-websites) (2025-05-27): Next.js gives business websites fast pages, custom functionality and a clean path to a headless CMS. Here is when it is worth it and when it is overkill.
- [WP Engine: when managed WordPress hosting is worth it](https://irmowebdesign.com/blog/wp-engine-review) (2025-05-06): WP Engine is premium managed WordPress hosting with staging, backups and expert support. Here is who it fits, who should look elsewhere, and what to check first.
- [What is a headless CMS, and do you need one?](https://irmowebdesign.com/blog/what-is-a-headless-cms) (2025-04-15): A headless CMS stores content and delivers it by API to any front end. Here is how it works, when it is worth it, and when a traditional CMS is the better call.
- [Shopify vs BigCommerce vs WooCommerce vs Squarespace: choosing an ecommerce platform](https://irmowebdesign.com/blog/shopify-vs-bigcommerce-vs-woocommerce) (2025-03-25): Shopify fits most stores, BigCommerce suits B2B and big catalogs, WooCommerce fits content-led WordPress shops, and Squarespace fits simple ones. Here is how to pick.
- [The small business website security checklist](https://irmowebdesign.com/blog/website-security-checklist) (2025-03-04): A practical website security checklist for small businesses: accounts and logins, updates, backups, hosting, SSL, email authentication and monitoring.
- [When Webflow is the right call for a design-led website](https://irmowebdesign.com/blog/webflow-for-design-led-sites) (2025-02-13): Webflow gives designers precise visual control, rich interactions and clean output on managed hosting. Here is when it beats WordPress, and where it falls short.
- [SiteGround for business WordPress sites: who it fits](https://irmowebdesign.com/blog/siteground-review) (2025-01-28): SiteGround offers well-supported WordPress hosting on Google Cloud with built-in caching, backups and staging. Here is who it suits and who should look elsewhere.
- [Elementor vs Divi vs Astra: which WordPress builder or theme?](https://irmowebdesign.com/blog/elementor-vs-divi-vs-astra) (2025-01-08): Elementor and Divi are visual page builders; Astra is a lightweight theme. How they compare, plus why we often prefer native blocks for speed.
- [How to choose web hosting for a business website](https://irmowebdesign.com/blog/choosing-web-hosting) (2024-12-10): Shared, managed WordPress, VPS, cloud or platform hosting? How to match hosting to your site, traffic and team, and what to check before you buy.
- [Why we still choose WordPress for blogs and content sites](https://irmowebdesign.com/blog/wordpress-for-blogs-and-content) (2024-11-21): For blogs and content-heavy sites, WordPress still wins on editing, SEO tooling, plugins and talent. Here is why we pick it, and when we don't.
- [How much does a business website cost?](https://irmowebdesign.com/blog/how-much-does-a-website-cost) (2024-11-05): A professionally built business website typically runs $2,500 to $100,000+. Here is what drives the number and which tier fits your business.

## Optional

- [Full version of this file](https://irmowebdesign.com/llms-full.txt)
- [Sitemap](https://irmowebdesign.com/sitemap.xml)
- [RSS](https://irmowebdesign.com/rss.xml)