How much does a business website cost?

A professionally built business website usually costs between $2,500 and $100,000 or more. A focused launch site for a local business sits at the low end, a custom-designed marketing site with integrations lands in the middle, and portals, large ecommerce builds and enterprise platforms sit at the top. The number is driven by scope, not by the word "website," so the useful question is what your site needs to do.

Our own projects span that full range. Below is how we think about where a project lands and what moves the price up or down.

The short answer by tier

These are the tiers we use when scoping. They are ranges, not fixed packages, because two projects with the same page count can differ a lot in complexity.

If you want to see how we package these, our pricing page lays out the tiers in more detail.

What actually drives website cost

Number of pages and page types

Page count matters, but page types matter more. Ten service pages built from one well-designed template cost far less than ten pages that each need a unique layout. When we scope, we count templates (home, service, location, blog post, case study, landing page) and then the pages that use them.

Custom design vs template

A template or design system gets you a solid, tested layout quickly. Custom design means we start from your brand, your customers and your content, then design the experience around them. Custom costs more because it includes discovery, wireframes, visual design rounds and a component library built for your site. If brand differentiation matters to how you win business, it usually earns its keep. Our web design and UX/UI strategy work is where that budget goes.

Platform

The platform shapes both build cost and long-term cost of ownership:

• WordPress is our usual pick for blogs and content-heavy sites. It has mature editing, a huge plugin ecosystem and strong SEO tooling.
• Webflow suits design-led marketing sites where visual control and interactions matter.
• React / Next.js makes sense when speed and custom functionality are priorities, often paired with a headless CMS.
• Shopify handles most ecommerce, with BigCommerce and WooCommerce as alternatives depending on catalog and content needs.

A custom Next.js build with a headless CMS typically costs more up front than a WordPress or Webflow site, but it can be the right call when performance and custom features drive revenue. We don't sell one tool; we pick per project.

Integrations

Every connection to another system adds design, development and testing time. Common ones include CRMs, email marketing platforms, booking and scheduling tools, payment processors, inventory or ERP systems, and single sign-on. A simple form that sends to your inbox is quick. A form that routes leads by territory, writes to your CRM and triggers an email sequence is a small project of its own. See our integrations service for what that work looks like.

Ecommerce

Selling online adds product data, checkout, taxes, shipping rules, payment setup, transactional emails and often third-party apps. A small catalog with simple shipping is manageable inside a growth-tier budget. Large catalogs, B2B pricing, subscriptions or custom checkout logic push a project into the custom-build tier or higher. Our ecommerce work covers the full range.

Content

Content is the most underestimated line item. Someone has to write the copy, gather or shoot photos, and produce any video. If you supply finished content, the budget goes further. If we write it, plan for copywriting and editing as a real part of the scope. Content delays are also the most common reason projects slip.

Migration

Moving from an existing site means mapping old URLs to new ones, setting up redirects, moving blog posts and media, and protecting the search rankings you already have. A five-page brochure site migrates quickly. A site with hundreds of posts, product pages or years of backlinks needs careful planning, and that care is worth paying for.

Compliance and security

Sites in healthcare, finance and other regulated fields often need stricter hosting, data handling, consent management, audit trails or accessibility work. Accessibility in particular should be planned from the start rather than retrofitted. These requirements add design, development and review time, and they are not optional when they apply. Our medical and finance clients see this most often.

What raises and lowers the price

Costs that continue after launch

The build is a one-time cost, but a website is not a one-time purchase. Plan for:

• Hosting. Ranges from entry-level shared plans to managed WordPress hosting to platform subscriptions like Shopify or Webflow. Managed and higher-traffic plans cost more. Check current pricing with each provider, since it changes often.
• Domain renewal and any premium email or DNS services.
• Software licenses, such as premium plugins, themes, apps or headless CMS seats.
• Maintenance, including updates, backups, uptime and security monitoring, and small fixes. Our care and security plans cover this.
• Content and marketing, because a site that never changes slowly loses ground in search.

A useful rule: budget for ongoing care from day one. A site that is not updated becomes a security and performance liability.

Why quotes vary so much

If you collect three quotes and get $4,000, $18,000 and $45,000, the bidders are probably not quoting the same project. One may assume a template and your copy. Another includes custom design and copywriting. The third may include discovery workshops, SEO migration and integrations.

To compare fairly, ask each bidder to spell out:

1. Number of unique page templates and total pages.
2. Whether design is custom or template-based, and how many revision rounds are included.
3. The platform and why they chose it for you.
4. Every integration included.
5. Who writes the content and who sources images.
6. How migration and redirects are handled.
7. What happens after launch: training, warranty period and maintenance options.

A lower quote that leaves out content, migration or integrations will often cost more by the end.

How to set a realistic budget

Start with the job the website has to do. If it mainly needs to look credible and generate calls, a launch site may be enough. If it is your main lead-generation engine, invest in custom design, content and integrations. If customers log in, buy, book or manage accounts through it, you are building software, and the budget should reflect that.

It also helps to think in phases. Many businesses launch a strong core site, then add landing pages, integrations or a resource library once the foundation is working.

The short version

Most business websites fall between $2,500 and $100,000+, and the spread comes from pages and templates, custom design, platform, integrations, ecommerce, content, migration and compliance. Decide what the site must accomplish, scope to that, and compare quotes item by item rather than by the total.

Want a number for your project? See our pricing or tell us what you're building.