ChatGPT business profiles: how to claim and verify your business

As of November 10, 2026, businesses can claim a verified profile inside ChatGPT through OpenAI's new Business Hub. You prove the business is yours, your profile gets a blue check, and you can see how often ChatGPT mentions you and how many people click through to your site. Claim it. Just know what the badge does: it proves who you are, but it does not make ChatGPT recommend you.

What OpenAI launched

The feature is called Businesses in ChatGPT, and it is a beta. It works a lot like a Google Business Profile, but for answers inside ChatGPT instead of Google Search and Maps. OpenAI says about 1.2 billion people use ChatGPT every week, so this is not a small directory.

There are three parts:

• Business profiles. A claimed, verified listing with your contact details, category, a short description of what ChatGPT can share about you, and (for stores) delivery and return policies. Retailers can add a product feed with prices and stock.
• The Business Hub. Your dashboard. It shows how often ChatGPT mentions your business, how many people click through to your website and the top conversation topics where your site gets cited, over 7 or 28 days. TechCrunch also reports profile views. The data is pooled, only appears above a minimum volume, and OpenAI says it does not share anyone's chats with businesses.
• Business Agents. Eligible U.S. ecommerce and online service businesses can launch an AI agent that answers questions about their products inside ChatGPT. The chat is labeled and kept separate from ChatGPT's own answers, the agent has to say it is AI, and purchases or sharing personal data need the user's approval.

How to claim your business, step by step

1. Open the Business Hub at chatgpt.com/business-hub and accept the Businesses in ChatGPT terms.
2. Search for your business and choose a type: online store, physical location or service.
3. Prove you own the website. Early walkthroughs describe two routes: sign in through Shopify, or add a TXT record to your domain's DNS. If you do not know who controls your DNS, sort that out first.
4. Verify your identity. Expect an ID check for the person claiming the profile.
5. Fill in the profile and publish it.
6. Invite your team. Add the marketer, agency or office manager who will keep the details current.

A note on eligibility: walkthroughs published on launch day found that only online stores could finish, with physical locations sent to a waitlist and service businesses marked "coming soon." That is already changing. We claimed Clicking Awesome, our parent agency and a service business, the morning after launch, and it went through. If you hit a waitlist, join it.

What verification actually asks for

Verification is stricter than most directory listings, and that is a good thing. OpenAI's VP of Monetization, Benji Shomair, told TechCrunch that OpenAI uses different verification methods for different kinds of businesses in different markets. So your steps may not match anyone else's.

When we verified our agency, we were asked for our EIN and a face scan, on top of the website and identity checks other walkthroughs describe. Plan for that. The person who verifies is tied to the listing, so pick the person who should own it long term (usually the owner or a partner), not whoever clicks first. Then use the invite feature for everyone else.

ChatGPT business profile vs Google Business Profile

The last two rows are the ones that matter. With Google, a complete and active profile is a real local SEO lever. With ChatGPT, the profile corrects the facts, but it does not change what your reviews, your website and other sources say about you.

What the blue check does not do

ChatGPT does not pick businesses off a list. It builds answers from the web: your site, reviews, comparison articles, forums and the places that cite you. That is the whole idea behind answer engine optimization. Your profile makes sure your hours, prices and policies are right, but it does not rewrite your reputation.

OpenAI has also said that paying for ChatGPT Ads does not change how often ChatGPT recommends a business. If money does not move that, a badge will not either.

So treat the profile as defense. It stops someone else from speaking for your brand and keeps your details accurate. Getting picked still comes from being the business other sources talk about, with a website that is easy for AI tools to read and cite. That is where llms.txt, schema and Open Graph come in, along with consistent business details everywhere you are listed (see NAP+W consistency for local SEO).

What to do after you claim it

• Write the description like a positioning statement. Say who you serve, what you do best and where you work, in plain words. Do not paste your About page. Make sure your website and Google Business Profile say the same thing.
• Set a baseline. Write down your mentions and clicks when the data first shows up, and add them to your monthly report next to Google. If the counters say there is not enough data yet, that tells you ChatGPT barely knows you exist.
• Use discovery topics to find gaps. The topics where you get cited show which conversations you are already in. The ones you are missing are your content plan.
• Fix what the profile cannot. Earn reviews, get listed in the places your buyers check, and make sure your site answers the questions people ask. If your site is not getting found at all, start with why your website doesn't rank.
• If you launch an agent, treat it like a new hire. Accurate prices, approved answers, a clear voice and someone who checks what it says.

The short version

ChatGPT business profiles are live in beta. Claim yours at the Business Hub, have your domain access, EIN and ID ready, and invite your team once you are in. The blue check proves you are the real business, and the new mention and click data finally shows whether ChatGPT knows you. Getting recommended still depends on your website and your reputation. If you want help making your site the one AI tools cite, see our SEO and AEO services or get in touch.

Sources

• OpenAI: Introducing Businesses in ChatGPT
• TechCrunch: OpenAI rolls out new business profiles, making ChatGPT just a little bit more like Google
• The Next Web: OpenAI lets businesses claim ChatGPT profiles and launch their own agents
• Citeme: Businesses in ChatGPT explained
• ChatGPT Business Hub