Nick Irmo
Founder and web strategist, Irmo Web Design
Nick Irmo is a marketer and builder based in Barrington, Illinois. He has spent eighteen years leading marketing in-house and through his own consultancy, usually as the first or most senior marketer in the building, and has run the agency Clicking Awesome since 2008, advising more than 200 clients. He founded Irmo Web Design to build websites the way marketing teams actually need them: fast, findable and wired to the sales pipeline.
In-house, Nick has led marketing for mortgage lenders including Alpha Mortgage and Guaranteed Rate, was the first marketing hire at the PEO Amplify HR, where he built a 700-plus page website with attribution and reporting, and is Marketing Director at Gordon Law Group and Gordon Tax in Chicago, where he rebuilt both firm websites in twelve weeks. He has led teams of up to ten, owned budgets past $5 million and built the CRM, attribution and dashboards that tie marketing spend to pipeline.
Through Clicking Awesome he has worked with brands and businesses including Unilever (Dove), Harley-Davidson, Abt Electronics and Arlington Lexus, along with lenders, dealerships, restaurants and local service companies. He still builds pages, writes copy and configures HubSpot himself, and writes about zero-click marketing, answer engine optimization and practical AI at Irmo Marketing.
Education and certifications
- Western Illinois University, Marketing
- Oakton Community College, Computer Science
- Certified: Google Ads
- Certified: Google Analytics
- Certified: HubSpot
- Certified: Adobe Marketing Cloud
- Certified: Leading a Marketing Team
Recognition
- Best Video Marketing, 2022 MAX Awards, for the Alpha Mortgage home buying video series
- 2023 MAX Awards for mortgage print marketing and website design
- Google Street View trusted consultant
- National conference speaker, Cartridge World franchise system
- Co-author of six books on Amazon
What Nick writes about
Latest articles by Nick
Google Fonts, GDPR and IP addresses: how to avoid the demand letter
Loading Google Fonts from Google's servers sends visitor IP addresses to Google. Here is the GDPR risk, how to check your site and how to self-host fonts.
WordPress vs Squarespace vs Wix: which is right for your business?
A plain comparison of WordPress, Squarespace and Wix for small businesses: ownership, 3-year cost, ease of use, SEO, ecommerce, upkeep and lock-in.
Website platform popularity: which CMS runs the web, 2015 to 2026
An animated look at how WordPress, Shopify, Wix, Squarespace, Joomla and Drupal have risen and fallen, using W3Techs data from 2015 to November 2026.
Web language popularity: what websites are built with, 2015 to 2026
An animated look at which programming languages power websites, from PHP and ASP.NET to Node.js, Ruby and JavaScript, using W3Techs data from 2015 to 2026.
The best WordPress AI plugins in 2026: Novamira, Elementor AI and more
What WordPress 7.0 changed for AI, plus the AI plugins worth knowing for design, SEO, agents, chatbots and images, with real prices and risks.
The 7 most common reasons your website doesn't rank on Google (and how to fix each)
Most sites that don't rank share one of seven problems, from a leftover noindex tag to thin content. How to spot each in Search Console and what to fix first.
The best WordPress hosting in 2026: a plain buyer's guide
Shared, managed or cloud? What matters in WordPress hosting, 10 hosts grouped by who they fit, real starting prices, and the red flags to avoid.
The best WordPress theme builders in 2026: a plain-English roundup
Site Editor, Elementor Pro, Divi 5, Bricks, Breakdance, Oxygen and more: how each theme builder works, what it costs, and how hard it is to leave.
How web designers can find extra work on Upwork, Fiverr and Freelancer
How Upwork, Fiverr and Freelancer.com work for web designers: current fees, profiles, proposals, pricing, scams and off-platform rules.
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