Platforms & CMS

Divi

A WordPress theme and visual page builder made by Elegant Themes.

By Nick Irmo · Updated

What Divi means

Divi bundles a theme and a drag-and-drop builder in one product, with many prebuilt layouts. It is approachable for owners who want to edit visually. Like other builders, content is tied closely to the tool, so switching away later usually means rebuilding pages.

Why it matters for your website

Divi lets non-developers build and edit pages visually, which can save time and cost. The trade-off is that sites built with heavy page builders can carry extra code that affects speed, and content can be tied to the builder. Knowing those trade-offs helps you decide whether it fits your site long term.

Example

A wedding photographer builds a portfolio site with Divi and updates galleries herself without calling a developer. Later, she tests speed and trims unused modules to keep pages fast.

Tips

  • Use global modules and saved layouts so repeated sections stay consistent.
  • Test page speed after building, and turn on any performance settings the theme provides.
  • Keep the theme and its builder updated for security fixes.

Common mistakes

  • Stacking extra page builder plugins on top of Divi, which bloats the site.
  • Not realizing content may be wrapped in builder shortcodes if you ever switch themes.

Questions about Divi

What is Divi?
A WordPress theme and visual page builder made by Elegant Themes.
What happens to my content if I stop using Divi?
Pages built with the builder can be left with leftover shortcodes and broken layouts. Plan a rebuild or cleanup if you switch.
Is Divi good for SEO?
Divi itself does not stop you from ranking. Content, speed and technical setup matter most, so keep pages lean and pair it with a good SEO plugin.

Learn more

Tell us what the site needs to do.

Share a few details and a budget range. We reply within one business day with a plan, a platform recommendation and a fixed quote.