What First Contentful Paint (FCP) means
FCP tells you when visitors first see that something is happening. A slow FCP makes people think the site is broken and leave. It is closely tied to server speed and render-blocking resources.
Why it matters for your website
First contentful paint is the moment visitors see that something is happening, so a slow one makes your site feel broken. People who stare at a blank screen often leave before the page loads. Improving it usually means fixing the same issues that slow down the rest of the page.
An auto repair shop's homepage stays blank while a large font file and several scripts load. Deferring scripts lets the heading and phone number appear much sooner.
Tips
- Reduce or defer render-blocking CSS and JavaScript.
- Use good hosting and a CDN to cut server response time.
- Make sure text shows while custom fonts load.
Common mistakes
- Loading many third-party scripts in the page head before any content.
- Using a heavy slider or animation that must load before anything appears.
