What GDPR means
It requires a lawful basis for processing data, transparency and respect for rights like access and deletion. Under related EU rules, most non-essential cookies need consent before they are set.
Why it matters for your website
GDPR can apply to a US business if it offers goods or services to people in the EU or tracks their behavior online. Breaking it can bring large fines and damage trust. Even if it does not apply to you, its ideas, like clear consent and data minimization, shape what customers expect.
Example
A Chicago online retailer that ships to Germany adds a consent banner, updates its privacy policy and sets up a way for EU customers to request deletion of their data.
Tips
- Map what personal data your site collects, where it goes and why.
- Get valid consent before setting non-essential cookies for visitors covered by GDPR.
- Have a simple process for handling data access and deletion requests.
Common mistakes
- Assuming GDPR never applies because the business is based in the US.
- Using a cookie banner that sets tracking cookies before the visitor says yes.
Questions about GDPR
What is GDPR?
The EU's General Data Protection Regulation, which governs how personal data of people in the EU is handled.
Does GDPR apply to US businesses?
It can. If you offer goods or services to people in the EU or monitor their behavior, such as through tracking, GDPR may apply. Get legal advice for your case.
Do I need a cookie banner for GDPR?
If GDPR applies and you use non-essential cookies like analytics or ads, you generally need consent first. Strictly necessary cookies do not need consent.
