What Key moments means
Google can create key moments automatically or use the timestamps you provide in the video description or with Clip structured data. They help searchers jump to the part of a video that answers their question.
Why it matters for your website
Key moments let searchers jump straight to the part of your video that answers their question. That can bring more clicks from search and make your video look more useful than a competitor's. For service businesses, a well-labeled how-to video can catch people right when they are trying to solve a problem.
Example
A landscaper posts a lawn care video on YouTube with timestamps for 'mowing height', 'watering' and 'fertilizer timing'. Google may show those sections as clickable moments under the video in search.
Tips
- Add timestamps with short, clear labels in your YouTube video descriptions.
- For videos hosted on your own site, use Clip or SeekToAction structured data so Google can find sections.
- Make sure the video page is crawlable and the video itself is easy for Google to fetch.
Common mistakes
- Using vague labels like 'Part 2' that don't tell searchers what the section covers.
- Expecting key moments to appear every time, when Google decides when to show them.
Questions about Key moments
What is Key moments?
Clickable sections of a video shown directly in Google search results.
How do I get key moments for my video in Google?
For YouTube, add timestamps and labels in the description. For videos on your own site, use Clip markup to set the sections yourself or SeekToAction markup to let Google find them automatically.
Can I stop Google from showing key moments?
Yes. Google says you can use the nosnippet meta tag to opt out of key moments for videos on your page.
