SEO & AEO

llms.txt

A proposed text file at a site's root that gives AI tools a plain summary of the site and links to key content.

By Nick Irmo · Updated

What llms.txt means

llms.txt is a community proposal, similar in spirit to robots.txt, meant to help large language models find a site's most useful pages. It is not an official standard, and major AI providers have not confirmed they rely on it. It is cheap to add, but it is no substitute for clear content and structured data.

Why it matters for your website

Some site owners add llms.txt hoping AI tools will understand their site better. It is still only a proposal, and major search engines have not said they use it, so it should not replace good content, clean HTML and normal SEO. Knowing that keeps you from spending money on it as a shortcut.

Example

A software consultancy adds an llms.txt file listing its service pages and documentation links in plain Markdown. It treats the file as a low-effort extra, not a ranking plan.

Tips

  • Focus first on clear, crawlable pages, since that is what search engines and AI tools rely on today.
  • If you add llms.txt, keep it short, accurate and updated when key pages change.
  • Treat claims that llms.txt boosts AI visibility with caution until platforms confirm they use it.

Common mistakes

  • Paying for llms.txt services that promise better rankings or AI citations.
  • Confusing llms.txt with robots.txt, which actually controls crawler access.

Questions about llms.txt

What is llms.txt?
A proposed text file at a site's root that gives AI tools a plain summary of the site and links to key content.
Does Google use llms.txt?
Google has not said it uses llms.txt. Its guidance for AI features in Search says no special files or markup are needed beyond normal SEO best practices.
Can llms.txt block AI crawlers?
No. It is meant as a guide for AI tools, not a set of access rules. To manage crawler access, use robots.txt and other controls.

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