What Domain backorder means
Drop-catching services attempt the registration as soon as the name is released. If several people backorder the same name, it often goes to auction.
Why it matters for your website
A backorder gives you a shot at a name you want if the current owner lets it lapse. It costs little compared to buying an active domain, but there is no guarantee you will get it. Knowing how it works helps you set realistic hopes and budgets.
A craft brewery wants a short domain that a stranger owns but has not renewed. It places a backorder, and when the name drops, the service grabs it.
Tips
- Check the domain's history before backordering to avoid a name with a spammy past.
- Use one service at a time unless you are ready for a possible auction.
- Have a backup domain plan in case the name is renewed or lost.
Common mistakes
- Assuming a backorder guarantees the domain, when the owner can still renew it.
- Building a brand around a name you have only backordered, not registered.
