What AWS Amplify means
Amplify Hosting deploys front ends from Git, and Amplify can add authentication, data and storage using other AWS services. It suits teams already using AWS.
Why it matters for your website
Amplify can host a modern web app and add features like logins, file storage and data without managing servers yourself. That can speed up development, but it ties parts of your site to AWS services and usage-based billing, so it is worth understanding before you commit.
A startup hosts its Next.js marketing site and customer portal on AWS Amplify, using its built-in login features for the portal and automatic deploys from its code repository.
Tips
- Set up AWS billing alerts so usage-based costs do not surprise you.
- Connect deployments to a code repository so every change is tracked.
- Make sure more than one trusted person can access the AWS account.
Common mistakes
- Leaving the AWS account tied to a single developer's personal email.
- Choosing Amplify for a simple brochure site that needs no back-end features.

