What Internal linking means
Internal links help visitors find more of what they need and help search engines understand which pages matter. They spread ranking value around the site. A thoughtful linking plan is one of the cheapest SEO improvements.
Why it matters for your website
Internal links help visitors find related pages and keep them on your site longer. They also help search engines discover pages and understand which ones matter most. A page with no internal links pointing to it is easy for both people and search engines to miss.
Example
A Wheaton estate planning attorney links each blog post about trusts to the main trusts service page, guiding readers toward a consultation and signaling that page's importance.
Tips
- Use descriptive anchor text that tells readers what the linked page covers.
- Link new pages from relevant older, well-visited pages.
- Point blog posts to related service pages where it helps the reader.
Common mistakes
- Using vague anchor text like click here for every link.
- Leaving important pages orphaned with no links pointing to them.
Questions about Internal linking
What is Internal linking?
Linking from one page on your site to another related page on the same site.
How many internal links should a page have?
There is no set number. Add links where they genuinely help readers, and avoid stuffing a page with links just for SEO.
Do internal links help rankings?
They help search engines find and understand your pages, and they spread importance through your site, which can support rankings.
