What Search intent means
Pages rank best when they match what the searcher actually wants. Someone searching "website cost" wants prices and ranges, not a sales pitch. Look at the pages already ranking for a query to see what format and depth searchers expect.
Why it matters for your website
If your page does not match what the searcher wants, they leave quickly and search engines learn your page is a poor fit. Matching intent also means the right visitors land on the right page, which turns more of them into leads.
Example
Someone searching "how to fix a leaky faucet" wants a guide, while "plumber near me open now" wants a phone number. A plumbing company needs a different page for each.
Tips
- Search your target phrase and study what kinds of pages already rank.
- Give buying searches clear pricing info, reviews and a strong call to action.
- Answer learning searches with helpful guides that link to your services.
Common mistakes
- Pushing a hard sales page at people who only want to learn.
- Targeting a keyword because of its volume without checking what searchers expect.
Questions about Search intent
What is Search intent?
The goal behind a search, such as learning something, comparing options or buying.
What are the main types of search intent?
They are often grouped as informational (learning), navigational (finding a specific site), commercial (comparing options) and transactional (ready to act). Many searches mix more than one.
How do I figure out the intent behind a keyword?
Search it yourself and look at the top results. If they are mostly guides, the intent is informational; if they are product or service pages, people are closer to buying.
