Analytics & marketing tech

Session recording

Anonymized replays of how individual visitors moved through and interacted with a site.

By Nick Irmo · Updated

What Session recording means

Watching real sessions shows where people get confused, hesitate or hit errors. It is valuable for CRO and bug finding. Make sure recordings mask personal information and are covered in your privacy policy.

Why it matters for your website

Recordings show you exactly where visitors get confused, rage-click or give up, which numbers alone cannot explain. Fixing those spots can lift form fills and sales, but recordings must be handled carefully to respect privacy laws.

Example

A hypothetical HVAC company watches recordings and sees visitors on phones repeatedly tapping a quote button that is partly hidden behind a chat bubble.

Tips

  • Mask form fields and any personal data before recording anything.
  • Watch recordings with a specific question in mind, like why checkout drops.
  • Update your privacy policy and consent banner to cover recording tools.

Common mistakes

  • Recording payment or password fields without masking them.
  • Watching random sessions for hours without turning findings into changes.

Questions about Session recording

What is Session recording?
Anonymized replays of how individual visitors moved through and interacted with a site.
Is session recording legal?
It can be, but rules vary by location and some laws require notice or consent. Mask sensitive data, disclose it in your privacy policy and check the laws where your visitors live.
Does session recording slow down a website?
Recording scripts add some extra code and network activity, so they can affect speed. Load them efficiently and remove the tool if you are not using it.

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