What B2B pricing means
Wholesale and B2B buyers expect their negotiated prices, purchase orders and net terms online. Not every platform supports this well out of the box. Getting it right lets sales reps spend less time on routine orders.
Why it matters for your website
Business buyers expect to see their own negotiated prices and terms when they log in, not the retail price everyone else sees. Getting this right online cuts down on phone orders and manual quotes, while getting it wrong can show the wrong price to the wrong customer and damage trust.
Example
A janitorial supply company lets approved business accounts log in to see contract pricing, order by the case at volume discounts and pay on net terms instead of by card.
Tips
- Hide wholesale prices from the public unless you want them visible.
- Test pricing with several customer accounts before launch.
- Offer a quote request option for orders outside standard tiers.
Common mistakes
- Managing special prices in spreadsheets that fall out of sync with the website.
- Forcing business buyers through a consumer checkout with no purchase order or terms option.
Questions about B2B pricing
What is B2B pricing?
Customer-specific prices, volume tiers, quotes and payment terms for business buyers.
Can Shopify or WooCommerce handle B2B pricing?
Both can, through built-in features, plans or extensions, depending on how complex your needs are. Compare options for customer-specific price lists, quotes and payment terms before choosing.
Should B2B prices be visible on my website?
It depends on your market. Some businesses show list prices publicly and give discounts after login, while others hide prices until a buyer is approved.
